Michael "MCAT" Catanzaro

Head of Brand Strategy & Creative | Global Marketing Leader | Fintech, Sports, Healthcare |
Retail, Events, CRM | Driving Growth Through Bold Strategy, Innovation & Storytelling

Michael "MCAT" Catanzaro

Drive Growth through Bold Marketing Strategies
that Fuse Storytelling with Creative Innovation

Michael "MCAT" Catanzaro

Head of Brand Strategy & Creative | Global Marketing Leader | Fintech, Sports, Healthcare |
Retail, Events, CRM | Driving Growth Through Bold Strategy, Innovation & Storytelling

Think of me as a marketing synthesizer. Brand thinker. Creative operator. Results-driven leader.

Strategic marketing executive with a wide range of storied experiences leading brand transformations, integrated campaigns, and high-impact creative across fintech, CPG, healthcare, and sports.

From rebranding MoneyGram in 200+ global markets to driving growth for ASICS and launching breakthrough activations for brands like Adidas, Monster Energy, and Petco—I fuse performance and storytelling across every touchpoint. That includes CRM, social, events, research, retail, and digital.

Whether building internal teams or agency partnerships, I bring a bold, cross-functional approach to marketing that delivers both brand love and business results. I thrive in complex, fast-moving environments—bridging insight with innovation to scale what works.

💡 If you’re looking for a marketing leader who brings clarity, creativity, and results across the full brand experience, let's connect.

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2022–2025

MONEYGRAM - Global Head of Brand & Creative (Social Media, Research, CRM)

MONEYGRAM - Global Head of Brand & Creative

(Social Media, Research, CRM)

At MoneyGram, I led global brand and creative strategy through a major business transformation—from legacy remittance leader to modern fintech innovator. My role focused on evolving brand positioning, scaling creative operations, and driving marketing performance across both digital and physical channels in 200+ countries.


I built and led an in-house global brand and creative agency, responsible for end-to-end brand management, visual identity, campaigns, content creation, and retail marketing. Partnering across marketing, product, and executive leadership, I helped reposition MoneyGram as a digital-first, innovation-focused brand—while protecting the trust earned through decades of service.


Key achievements:


  • Repositioned MoneyGram’s global brand to align with digital growth areas, including crypto, blockchain, and real-time payments.

  • Scaled content production 3x, reduced costs by 75%, and accelerated go-to-market speed by 3x—while improving quality and consistency.

  • Delivered double-digit gains in brand awareness, consideration, and media performance across global campaigns.

  • Led creative strategy for global initiatives, retail environments, sponsorships (MoneyGram Haas F1 Team), and digital channels.

  • Built a unified global brand platform enabling both regional consistency

    and local market flexibility.



At the intersection of financial services, technology, and human connection, I focused on modernizing and humanizing MoneyGram’s brand—delivering creative that wasn’t just on-brand, but on-purpose.

At MoneyGram, I led global brand and creative strategy as the company evolved from a traditional remittance provider to a modern fintech innovator. I built and led an in-house global brand and creative agency, overseeing brand positioning, creative direction, and campaign execution across 200+ countries. My work helped reposition the brand around digital-first services like crypto, blockchain, and real-time payments, while protecting the trust built over decades of service.


By scaling content production 3x, reducing agency costs by 75%, and accelerating go-to-market speed by 3x, I helped drive double-digit gains in brand and media performance. From global campaigns to retail environments and digital platforms, I worked to modernize and humanize MoneyGram’s brand—delivering creative that was not just on-brand, but on-purpose.

2006-2022

VITRO - Director of Client Services & Business Partnerships

VITRO - Director of Client Services

& Business Partnerships

From 2006 to 2022, I held multiple leadership roles at VITRO, an independent creative agency known for building challenger brands and elevating established ones. I led strategic brand, creative, and business development efforts for top-tier clients across sports, healthcare, fintech, retail, and CPG categories. As a senior client partner, I translated business objectives into bold brand platforms, integrated campaigns, and performance-driven creative—while overseeing client services, business development, and agency operations.


Throughout my tenure, I guided some of VITRO’s largest, most complex client relationships—including ASICS, adidas Golf, Disney, Marvel, Monster Energy, Petco, Boston Scientific, UC San Diego Health, and Elevate Financial. Working directly with CMOs and brand leaders, I helped shape positioning, launch products, and build brand equity in competitive markets. From rebranding universities to leading global sports marketing campaigns, I balanced creative leadership with operational rigor to drive growth and measurable results.


In addition to leading multi-disciplinary teams, I scaled internal operations and built new business disciplines that fueled agency growth, improved margins, and strengthened client partnerships. Whether pitching national accounts or expanding existing relationships, I worked to position VITRO as a creative partner that delivered not just big ideas, but sustainable business impact.

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Technical Skills & Experience Areas

Creative Tools: Adobe Creative Suite, Video Editing, Music Production


Business Tools: Microsoft Office, SharePoint, Slack


AI & Emerging Tech: ChatGPT, Firefly, Suno, Sora, smartly.io, Celtra, Innervate


Channel Expertise: Social Media Strategy, CRM, Podcasting